• This Girl Can Community Grants

    Birmingham is planning a city-wide celebration of active women in March as part of Sport England’s exciting ‘This Girl Can’ campaign.
    This Girl Can is a new campaign aiming to promote physical activity by helping women of all ages overcome barriers to participation.
    It’s a celebration of active women up and down the country who are doing their thing no matter how well they do it, how they look or even how red their face gets. It aims to demonstrate that girls and women of any size, ability or experience can make sport an enjoyable part of their lives.
    Based on insight into women’s sporting attitudes and experiences, the campaign uses humour and a sassy attitude to tackle the fear of judgement that prevents many women taking part in sport and activity. It uses slogans including:

    • Sweating like a pig, feeling like a fox
    • I’m slow but I’m lapping everyone on the couch
    • I kick balls. Deal with it.

    The campaign aims to tackle the rising gender gap between the number of men and women playing sport. However, with 75% of 14-40 year-old women in England cited as wanting to exercise more, the campaign aims to break down the barriers to what is stopping those women from getting started.
    In Birmingham we plan to mark International Women’s Day on 8 March with a city-wide celebration of women and physical activity. This will of course involve already active women but the main aim is to inspire less active women across the city.
    Grants will be available for organizations, groups or individuals to host activity sessions for women across the city and an online appeal for ideas and suggestions has been launched here.
    Click here to find out more.

    Posted on 26th January 2015